题目：When Digital Sustainability met Generative AI
摘要：Digital sustainability aims to identify the substantial potential of digital technologies and industry 4.0 in contributing to organizational- and society-level sustainability goals. The talk will introduce the concept of digital sustainability, and how generative AI applications may facilitate or inhibit digital sustainability. In this context, we will discuss a framework grounded in the HRM institutional entrepreneurship to facilitate digital sustainability by utilizing generative AI.
个人简介：Martina Huemann is the Professor for Major Infrastructure Delivery at Bartlett School of Sustainable Construction (BSSC), University College London (UCL) and Professor at WU Vienna University of Economics and Business. She is the editor-in-Chief of International Journal of Project Management and Founding Editor-in-Chief of Project Leadership and Society. She has published widely on topics such as project careers, stakeholder engagement, sustainability, and project management. For her research on Human Resource Management in Project-oriented Organizations, she received the IPMA Research Award.